On The Move
C. Dan Joyner Co., REALTORS Partners with Thomason PR for Launch of New Berkshire Hathaway HomeServices Brand
Dec 3, 2013
GREENVILLE, Sc - December 3, 2013 - Prudential C. Dan Joyner Co., REALTORS has hired Beth Thomason, APR, of Thomason PR to manage public relations and marketing during the company’s transition from the Prudential brand to the Berkshire Hathaway HomeServices brand in early 2014.
Thomason will be a valued partner in the transition efforts, working as the company’s in-house resource for all transition communications, including internal and external announcements, advertising, social media, collateral materials, website, and signage, as well as overseeing the planning and management for the launch celebration event.
“We’re excited to partner with Beth during this exciting time in our company’s history,” says Danny Joyner, President of Prudential C. Dan Joyner Co., REALTORS. “As we re-brand our 50-year company under the Berkshire Hathaway HomeServices name, Beth will play a critical role in the planning and execution of a successful and seamless transition process for our agents, consumers and the Upstate community.”
With more than 20 years of experience, Thomason started her own public relations and marketing communications consulting firm in 2004. As an independent PR practitioner, she provides a select group of clients with personalized, senior-level services and serves as an extension of her client’s management and marketing teams.
Prudential C. Dan Joyner Co., REALTORS
Founded by C. Dan Joyner in 1964, Prudential C. Dan Joyner Co., REALTORS is the Upstate’s largest real estate company. The company serves the entire region with eight residential offices and over 250 agents. For more information, visit www.cdanjoyner.com.
Prudential Real Estate is a part of Brookfield Residential Property Services’ integrated real estate brokerage franchise company. Brookfield Residential Property Services is a leading global provider of real estate and relocation services, technology and knowledge.